AAPC Webinar: Marketing to Voters: Media Usage & Influence on Word of Mouth
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 Export to Your Calendar 6/27/2018
When: Wednesday, June 27, 2018
1:00 PM EST
Where: United States


Online registration is available until: 6/27/2018
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Free for members and non-members 

In the evolving media ecosystem, how are traditional and digital media faring? What media platforms are reaching voters and how much time are they spending with media? Can media influence political conversations? This session will share highlights from recent studies on word of mouth marketing and media usage comparisons - reach, time spent and perception - of both traditional and digital media platforms.

 
Speaker: Hadassa Gerber, Television Bureau of Advertising

 

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