AAPC Webinar: What Your Campaign Can Learn from Voters
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When: Thursday, June 7, 2018
2:00 PM EST
Where: United States

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Free for members and non-members 

The Virginia gubernatorial election was the first big race following the 2016 presidential election, and all eyes were on Virginia voters as a sign of things to come for the 2018 midterm elections. Following the VA gubernatorial race, AAPC and the Postal Service joined forces to conduct a post-election campaign communications exit poll.
AAPC and USPS asked voters their behaviors and opinions on campaign communications:

  • What media influenced them?
  • Which mediums did they find credible, helpful, persuasive?
  • And most importantly—what motivated them  to go to the polls?

Join this webinar as we compare how different campaign communications channels – from TV and digital to door knocking and direct mail – build trust, persuade, and impact voters.

Liz Chadderdon, Chadderdon Lestingi Creative Strategies
Joseph "Tex" Dozier, JTD Strategies
Elena Neely, United States Postal Service
Steve Bassermann, Weber Shandwick

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